Design Or Die

motion, Fall 2006
Interactive Text: Rafael Attias
Tags: aggrandizement, art/design, burlesque, mock-heroic, pop culture, sass, self-deprecatory, self-referential
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Overview

  1. A one and a half minute music video concepted, photographed, edited and produced over the course of eight hours.
  2. A self-referential over-dramatization of the life-or-death fervor experienced while pulling an all-nighter for an assignment. (And experienced during the actual production of this work.)
  3. A parody of tv spy/thriller/detective show opening credit sequences.

Process

Shot partially on a digital still camera, and partially on a cellphone-cam. Too bad I tried to set all the type in Final Cut. If I knew then what I know now, I would have done the type in After Effects. But this is how learning occurs.

Basically, I spent about three hours sticking my camera into my classmates’ faces while they worked in our shared studio space, and ended up with close to one hundred 10-second movie clips. I then spent the rest of the evening editing in Final Cut.

Notes

The theme music is “R. O. D.” by YKZ. 

Design Or Die, still
Design Or Die, still
Design Or Die, still
Design Or Die, still